The difference of the Philippine Christmas holiday spirit

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The glaring singular message I’ve seen in the Christmas holiday ads here in the US (at least the ones I catch most often on Hulu.com) is BUY, BUY, BUY!

I miss the warmth of the spirit of the Filipino Christmas, always evident in all holiday commercials, which is all about two of the most important things that we should celebrate: FAMILY and SHARING. Check out the latest holiday ad from Jollibee, the biggest fast food chain in the Philippines (whom I was privileged to work for in the past) and you will understand what I mean. Oh, if you are an overseas Filipino like me, have a tissue or hanky beside you ;-)

I wish to come across more US commercials that celebrate that and not the holiday commercial rush. Any leads?

How about you? How are the holiday ads in your corner of the world?

Delirious about delicious,

Didi

P.S. If you’re feeling extra generous this holiday season, instead of buy, buy, buy, why not share your blessings to the victims of Typhoon Haiyan in the Philippines?

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Comments

  1. The Diplomatic Wife says

    Gosh I know what you mean. When I moved to Germany I realised how materialistic our culture in Asia has become, always getting the latest gadgets etc. However I can see how the Hulu commercials are really about buy buy buy! Mas grabe talaga. I love how here people wear old scuffed pealing leather bags like a badge of honour, books (not smartphones) rule the train commuters, and it’s a culture of frugality. It’s something to learn from for sure.

  2. says

    In Denmark, Christmas ads are also about family and sharing, though it’s still ads, so the underlying message is “buy, buy, buy”. I guess there are just more sophisticated ways of getting that message through;)

    • says

      I guess the American ads are really direct and straight to the point. But I do miss the heartwarming messages of togetherness and sharing. Though not all ads are directly saying “buy, buy, buy”, some ads are created to make people feel good about the season and the brand :) I know that there are consumers who smart enough to get past the buy buy buy message ;p

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