I have a penchant for billboards. Maybe because it is part of what I do professionally; I am a media practitioner by day…or at least I used to be one in Manila and Dubai. But there is more to billboards that just being part of the job.
When you are traveling on your own and cannot whip out your smart mobile phone for fear of attracting the attention of snatchers (i.e. people who snatch other people’s belongings such as bags, mobile phones, jewelry, etc…basically, a not-so petty thief found lurking around in the streets of Metro Manila), billboards are one of the best forms of self-entertainment. Well, there are other things to do like daydreaming, reading or writing. But 1) you can get sick of listening to your inner voice, who can be annoying at times 2) not all of us have the super human ability to read while in transit. It can get dizzy. 3) Unless you are one of those girl scout types, who are always ready for anything (like me), you do not always have a pen and paper in your bag / pockets. So back to billboards, which are static images that are reflections of popular culture and are, most importantly, meant to actually sell you something, whether it be an idea, a product or a service. Most of the time, they get to sell to me.
Case in point: Chick-Fil-A.
I’ve read about this famous chain in the past from my favorite food Serious Eats, here and here, before coming to Atlanta. But even those scrumdiliuptious photos weren’t convincing enough to push me to head on over to a Chick-Fil-A store…not yet. It was those billboards that made the sale! Those billboards of the classic storybook cow with black & white spots, fighting for their lives (quite literally), rallying humans to eat more chicken, were too cute to ignore. I was willing to spare some cow chow for some chicken. And so, off to Chick-Fil-A we went!
Yes, we did end up trying their classic Chick-Fil-A chicken sandwich: flavorful and surprisingly juice for a slab of chicken breast. But I think I was more in love with the cows than with their actual chicken products. I even brought home a mini-version of one of them cows, whom I named “Joe”.
So would I come back to Chick-Fil-A for more chicken? Maybe not, though I’d be back for more of those cute cows!
Find a location near you through their website: http://www.chick-fil-a.com/
Delirious about delicious,